Quality of your daily routine

It helps you measure the main components of your day-to-day life, and as it is hard to remember what we did last week, let alone last month, Lynden provides you with those analytical reports, so you’ll be able to refine the process and measure your improvements.

What I did in this project

Branding
 

Brand Style guide:

- Logo usage

- Official brand colour pallet(primary & secondary)

- Font size and style

- Terminology

- Supporting Visuals

UX/UI
 

User experience design
Visuals and user interface design

Testing and Redesign
 

Beta test
Data analysis
Redesign based on data analysis

branding-Lynden.png

Branding

  • Brand identity

  • Logo and logo usage

  • Brand primary and secondary colour pallet 

  • Brand fonts

  • Supporting Visuals

  • Brand Voice

  • Data Visualisation 

  • Photos and illustrations 

Let's Talk about UX/UI

  • User Demographics: 

Based on our research, Lynden’s target audience is women between the age of 20 to 40 whose annual income is not less than CAD 20,000 and who are passionate about the quality of their lifestyle.

  • Customer/Product map   

  • User Flow    

  • User Story    

  • Wireframe 

Customer_Product_Map__(Lynden-Planner)-3-3.png

Prototyping

The wireframe prototype is made in Adobe XD.
It is a simple To Do list where users can create their own records of to do, books they want to read, goals and other lists.


This process will start with hand sketches and diagrams to illustrate the idea and the project concept.

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WireFrame.png
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iPhone X-XS-11 Pro – 127.png

Beta testing data

Everything was aligned based on the analysis, research Lynden’s local business development team and I did. We launched the beta test and asked 40 volunteers, 2/3 those eligible as the target and 1/3 not, to test the beta version. And It FAILED.

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The Final Product

After gathering and analysis of beta test data, the process of redesigning the app started. Some features added, and some changes, and here is the final product:

iPhone X-XS-11 Pro – 48.png
iPhone X-XS-11 Pro – 61.png
mockup-Main.png
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