The design is based on simplicity
A graft between culture and
Enough white space draw attention to images!
Designed to generate emotions and unify branding!
A combination of two different materials: fabric and steel.
The steels are ancient Persian poems in the typographic format and Hand written
this idea is a correlation between tradition and modernity This is the first time of this kind of communications in fashion design. Daya motto is “pleasant whisper of fabric”, so let's listen to the clothes and catch the best situation in the fashion world.