Data-Driven Design

Creating and optimizing design, and making decisions are all moving to the next level with a data-driven approach.

There are two main types of data to consider: Quantitive and Qualitative

After gathering data I clean it, based on the business requirements will do the analysis, and the last step is visualizing and preparing the report.

That would give me and the business owner a clear path for the next step to refine different aspects of the design process.

Some Data Visualizations - Tableau Dashboard

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Shima Maleki - 2021